Welcome to the MarketCapture blog!

Is it time to take the plunge? Am I ready to start a blog? The truth is that I don’t know. There are all sorts of questions. Who will read my blog? How will I know who does? At the same time, blogs are “in”. Everybody is blogging. ABC News nominated bloggers as People of the Year. And anybody who knows anything about marketing swears that a blog is a must.

I’ve been publishing the MarketCapture Newsletter for almost 3 years. After 30+ issues, I see blogging as an opportunity for a change of pace. Rather than writing long articles and publishing a well structured newsletter every month, I can just write whenever I feel like. Which is exactly what makes it a very dangerous proposition. Without a schedule to stick to, will I be motivated enough to write at a reasonable frequency? Time will tell.

As you can see, I’ve decided to take the plunge. I’m going to try it, have fun, and learn something new in the process. You are welcome to join me. Isn’t that what marketing is all about?

I invite you to join me on this journey. To add your input, just click on the Comments link below and then click on Post a Comment. If you’re having any difficulty, just e-mail me.